Completely updated and revised, the second edition of Cruise Ship Tourism covers the economic, social, and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject.
This second edition: reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning, and destination development; includes case studies throughout, translating theory into practical management advice; comprises contributions from over 50 international contributors to portray a truly global perspective; and provides numerous full-color illustrations to bring the subject to life.
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