Cruising: Guide to Cruise Lines Industry
This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.
Format:Paperback
Language:English
ISBN:0766809714
ISBN13:9780766809710
Release Date:August 1999
Publisher:Cengage Learning
Length:204 Pages
Weight:1.15 lbs.
Dimensions:0.5" x 9.0" x 10.3"
Customer Reviews
5 ratings
Good Basic Guide to Cruising
Published by Thriftbooks.com User , 17 years ago
I bought the book to begin CLIA training. This book is very basic, but covers many different aspects of the cruise industry. If you are beginning to work in cruise sales, or are just interested in cruising, I would definitely recommend it.
Very 'freindly' written book
Published by Thriftbooks.com User , 17 years ago
I've enjoined reading this book, mainly due to its freindly-written style. This book certainly offers a welcoming catalysis for everyone who is interested in extending knowledge of cruising industry.Certainly recommended! Dr. Hillel Avihai
Mancini's books are wonderful!
Published by Thriftbooks.com User , 18 years ago
I love and own most of Mancini's books and this one is as good as any at explaining the industry.
A must for a cruise industry career.
Published by Thriftbooks.com User , 19 years ago
If you are serious about obtaining CLIA Certification, reading this book and taking the online exam will be the best value 30 point you will find. It is a very informative and easy reading text book with useful exercises and reviews.
Essential reading for the new cruise agent or travel agent
Published by Thriftbooks.com User , 19 years ago
This book covers all the bases that someone new to the cruise or travel industry would need to know. It really is a textbook for the cruise industry student - complete with chapter reviews and assignments. If you're serious about learning, this is the book for you!
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