Culture of Personality

The Culture of Personality is a book written by John Herman Randall and published in 1912. The book explores the cultural shift in America from a culture of character to a culture of personality. Randall argues that in the past, Americans valued character traits such as honesty, integrity, and hard work. However, with the rise of the industrial revolution and the growth of mass media, people began to value personality traits such as charm, charisma, and self-promotion.Randall examines the impact of this shift on various aspects of American life, including politics, business, and social interactions. He argues that the culture of personality has led to a focus on image over substance, and that people are more concerned with how they appear to others than with their inner qualities.The book also explores the role of education in shaping this cultural shift, as well as the impact of new technologies such as photography and film on the way people present themselves to others.Overall, The Culture of Personality offers a thought-provoking analysis of the changing values of American society and the impact of these changes on individuals and communities.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.