This highly original, thought-provoking book - written by a pioneer of communication studies - is the first to analyze the post 9/11 world in terms of global media and popular culture. Written in an engaging and candid manner by a leading expert in this field Argues that cross-cultural understanding can only be achieved by harnessing the power of global media, popular culture, information technology, and personal communications technologies Examines the global trend of using film, video, music, and TV "on-demand" as the framework through which we experience all cultural activity Draws inspiration from the work of a range of theorists, from Charles Darwin to Anthony Giddens Candidly interrogates the very latest developments in world affairs, especially the roles of fundamentalist religious ideology, media globalization, and individualism, whose complex relationships have yet to be explained by social scientists
Fundamentalists of all types beware! This is a fresh argument that doesn't just repackage the usual tired critique of media and globalization but offers much more to consider. Highly recommended for readers of all cultural, political, and religious persuasions. Lull is right. We are living in a crisis world and we have to deal with that reality directly. Lull analyzes how religious fundamentalism, the media, and cultural and political loyalties induce global and local conflicts. But he also shows how communication technology is changing our shared destiny for the better. Like all his work, Lull's position on these matters is original, tough-minded, and hopeful but never naive. A blueprint for the future and a must read for the open minded.
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