Customer Loyalty and Success

by James J. Lynch

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Book Overview

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Format:Paperback

Language:English

ISBN:1349395129

ISBN13:9781349395125

Release Date:June 1995

Publisher:Palgrave MacMillan

Length:292 Pages

Weight:0.86 lbs.

Dimensions:0.7" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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