Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical... This description may be from another edition of this product.
Excellent book. either if you are a IT professional or a CSR for a Contact Center.If you have interest in the Genesys platform, this book gives you some clues.
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