Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Book Overview
This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0134384741
ISBN13:9780134384740
Release Date:January 1996
Publisher:Prentice Hall
Length:208 Pages
Weight:1.00 lbs.
Dimensions:0.6" x 7.2" x 9.6"
Customer Reviews
1 rating
Good book worth the money
Published by Thriftbooks.com User , 24 years ago
I disaggree with the previous reviewer. The book is a nice, concise, and reasonably deep treatment of the topic. Thinking about it, with its 1996 publication date, this is one of the books that existed on the topic of CRM BEFORE it became such a big buzz word. Recommended.
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