Dagmar: Defining Advertising Goals for Measured Advertising Results
Measure the results and the effectiveness of your advertising in reaching marketing goals with DAGMAR. Includes up-to-date research and examples that reflect the latest technological advances in a... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0844234222
ISBN13:9780844234229
Release Date:April 1995
Publisher:NTC Business Books
Length:129 Pages
Weight:0.75 lbs.
Dimensions:0.6" x 6.3" x 9.3"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Investing Marketing & SalesCustomer Reviews
1 rating
Clarity
Published by Thriftbooks.com User , 23 years ago
One of the biggest problems I run across as a Marketing Communications Manager is how people define their marketing and advertising goals. Often they mix marketing and advertising objectives and strategies. This book not only helps clarify these but gives excellent examples. In addition, it shows why setting specific goals is paramount to your success. How many times have you received a brief from marketing with the goal of increasing sales? Or decreasing churn? This book will help you prove your successes (and failures).
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