Dangerous Hoops: A Forensic Marketing Action Adventure
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Book Overview
Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.
Format:Paperback
Language:English
ISBN:0807139114
ISBN13:9780807139110
Release Date:August 2011
Publisher:LSU Press
Length:248 Pages
Weight:0.86 lbs.
Dimensions:0.8" x 6.0" x 8.9"
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