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Das Buch der Reklame. Geschichte, Wesen und Praxis der Reklame, Zweite Auflage. [German]
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Book Overview
Dieses Buch beschreibt die Geschichte und Praxis der Reklame. Der Autor, Rudolf Cronau, gibt einen berblick ber die wichtigsten Entwicklungen in diesem Bereich und beschreibt, wie Werbung heute funktioniert. Es ist eine unverzichtbare Lekt re f r jeden, der sich f r Marketing und Werbung interessiert.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.
This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.
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