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Hardcover Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Book
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ISBN: 0230340342

ISBN13: 9780230340343

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

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Format: Hardcover

Condition: Like New

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Book Overview

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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Business Business & Investing Economics

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