Defining You: How Smart Professionals Craft the Answers To: Who Are You? What Do You Do? How Can You Help Me?
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Book Overview
What do you do? The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on.In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable to communicate effectively about your great products or your valuable service, how do you expect others to communicate your message on your behalf? This book is a blueprint for personal positioning. Three authors provide you with what you need to know and what you need to do to set yourself apart from your competition, get the ear of your decision maker, and set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.
Format:Paperback
Language:English
ISBN:1947480359
ISBN13:9781947480353
Release Date:October 2018
Publisher:Indie Books International
Length:124 Pages
Weight:0.45 lbs.
Dimensions:0.3" x 6.0" x 9.0"
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