Are your client's customers demanding more? Today's consumers demand more than good-looking design. They want and need designs that work for them, and help them achieve their goals. With technology... This description may be from another edition of this product.
Designers have traditionally guided their audience until recently; now user needs and activities become the priorities of good designing. This provides an assessment of modern designs which require audience participation. Chapters discuss how designs relate to use and efficiency, and provide examples of modern design interaction which is driving design choices around the world. An essential key for any designer.
Very thorough. New angle on interaction.
Published by Thriftbooks.com User , 24 years ago
When I picked up the book, I expected it to be only Websites. I was pleasantly surprised, then, to see that Ms. Baggerman has investigated the design principles necessary for anything with which a human being interacts--be it a magazine, a font, packaging, or, of course, a Website. Clearly, knowledgeably written and fun to read, I found the approach refreshing and inspiring. It really makes you think about the need to put the end-user first in ANYTHING you design.
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