Design Leadership: Securing the Strategic Value of Design
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Book Overview
The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country's wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles.
Format:Hardcover
Language:English
ISBN:1409463230
ISBN13:9781409463238
Release Date:May 2013
Publisher:Routledge
Length:256 Pages
Weight:1.35 lbs.
Dimensions:0.6" x 6.7" x 9.6"
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