Developing International Strategies
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Book Overview
Introduction.- Internationalization: Facts and Figures About Internationalization at the Macro Level.- Facts and Figures About Internationalization at the Company Level.- Reasons of the Internationalization of Companies.- Generell Strategic Planning and Its Importance for Going International.- General Strategic Planning as the Starting Point for Going International for New Markets.- General Strategic Planning as the Starting Point for Going International for Production and Sourcing.- Going International for New Markets: Overview of the Planning Process for Going International for New Markets.- Determining the Target Markets.- Determining the Market Entry Modes.- Developing the Strategy and the Project Plans.- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing.- Determining a Framework for Going International for Production and Sourcing.- Determining Suitable Location - Operation Mode Combinations.- Developing the Strategy and the Project Plans.- Strategic Challenges of International Companies: Determining the Generic International Strategy.- Determining the Differentiation-Standardization Level of the Market Offer.- Determining the Operations Strategy.
Format:Paperback
Language:English
ISBN:3662571161
ISBN13:9783662571163
Release Date:June 2018
Publisher:Springer
Length:218 Pages
Weight:0.74 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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