Essentials Developing New Products and Services and Operating Profitably

by Robert W. James and Charles J. Woelfel

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This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

Format:Paperback

Language:English

ISBN:0878912479

ISBN13:9780878912476

Release Date:June 2000

Publisher:Research & Education Association

Length:128 Pages

Weight:0.35 lbs.

Dimensions:0.3" x 6.7" x 8.2"

Related Subjects

Business Business & Investing

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Essentials Developing New Products and Services and Operating Profitably

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