Developing the Public Relations Campaign
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Book Overview
A practical, easy-to-follow approach to public relations--Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. KEY TOPICS: Apply public relations skills to the real world; Understand how to apply communication theories to public relations MARKET For those interested in learning about public relations campaigns.
Format:Paperback
Language:English
ISBN:0205066720
ISBN13:9780205066728
Release Date:January 2013
Publisher:Pearson
Length:288 Pages
Weight:0.95 lbs.
Dimensions:0.5" x 7.3" x 9.0"
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All that I needed and more!
Published by Thriftbooks.com User , 15 years ago
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