Dictionary of Business
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Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business--accounting, marketing, product development, operations, human resources, to name but some--fit together and interrelate. This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games , it is an invaluable source of information and enlightenment about the complex international business world of today.
Format:Hardcover
Language:English
ISBN:1576601439
ISBN13:9781576601433
Release Date:April 2003
Publisher:Bloomberg Press
Length:393 Pages
Weight:1.57 lbs.
Dimensions:1.2" x 6.0" x 8.6"
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