Dictionary of Marketing

by Peter Collin Publishing and A. Ivanovic

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From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1904970044

ISBN13:9781904970040

Release Date:October 2004

Publisher:Bloomsbury Reference

Length:304 Pages

Weight:0.59 lbs.

Dimensions:0.6" x 5.4" x 8.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Catalogs & Directories Direct Economics Education & Reference Marketing Marketing & Sales Reference

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Dictionary of Marketing

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