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Computers & Technology Books > E-Commerce Books
Paperback Digital Marketing: Global Strategies from the World's Leading Experts Book
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ISBN: 0471361224

ISBN13: 9780471361220

Digital Marketing: Global Strategies from the World's Leading Experts

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Format: Paperback

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Book Overview

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Related Subjects

Accounting Accounting & Finance Advertising Biography & History Business Business & Investing Company Profiles Computers & Technology E-Commerce Economics Global Industrial Industries & Professions Marketing Marketing & Sales Networking

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Excellent Analytical Framework

Published by Thriftbooks.com User , 24 years ago
Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.Definitely a text to read if you are looking for actionable information.Scott Pope, Senior Analyst, Delphi Group
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