Digital Public Relations for Business

The purpose of this book is to support and inform you on how to use digital platforms to elevate your communications with your prospects and preferred clients so your business will thrive and be sustainable no matter what the market conditions.You will: - Find and master effective ways to communicate your message, in a memorable and compelling manner directly to your preferred audience. - Become diligent in improving your processes to have your messages land in a way that inspires and motivates your preferred audience to take the next right step.Given that over 50% of targeted business clients access their communications and media through a mobile device, and 63% of the billions of Internet subscribers are using social/digital media for several hours a day, it is essential for your teams to find effective tactics to use this robust and always available business development machine.There is no "one size fits all" in this media. Each platform is a technology tool with different purposes and audiences.Business owners will increase the probability of corporate growth if they reimagine how to deliver products and services.Customers are in charge. The future of most companies ultimately depends on meeting the needs and expectations of the buying market. Your preferred prospects do not feel a human connection to a logo. Finding the right type of connection is what brings new people into your digital community.Your audience has an audience. Every user on a platform has a following, whether it is large or small. You must do the right work to be noticed. If this were easy, every business would enjoy raving success. The work is tedious, thought-provoking, and if implemented correctly, your social media will be as effective as a front-line worker; the first and last impression your preferred customer sees or experiences, when they research your business, will determine the confidence they feel about your company. Digital platforms do not convert customers immediately into clients any more than the clothes do when a shopper walks into a retail store. You get back what you put in with human resources. Many company leaders create their own PR fail because they do not know how to manage these platforms