Everything you need to give your business or professional organization an extreme marketing makeover. A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing... This description may be from another edition of this product.
I never would have thought that an informative book about direct mail could also be so much FUN to read - that is until I read Gil Effron's Direct Mail Success. He presents the facts in such a pure way that I find myself referring to it over and over. Whether you are new to the direct mail business, or you are a veteran, this is the only book that you need - Gil's ideas simply make sense.
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