Direct Marketing Management
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Book Overview
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0130804347
ISBN13:9780130804341
Release Date:January 1999
Publisher:Prentice Hall
Length:480 Pages
Weight:1.85 lbs.
Dimensions:0.9" x 7.1" x 9.3"
Customer Reviews
2 ratings
Good!
Published by Thriftbooks.com User , 24 years ago
All basic idea about direct marketing that you must read.
Accolades for "Direct Marketing Management"!
Published by Thriftbooks.com User , 24 years ago
This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.
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