Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct
Select Format
Select Condition 
Book Overview
A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0070063400
ISBN13:9780070063402
Release Date:February 1995
Publisher:McGraw-Hill Companies
Length:403 Pages
Weight:1.75 lbs.
Dimensions:1.3" x 6.3" x 9.3"
Customer Reviews
2 ratings
Excellent Reference Book
Published by Thriftbooks.com User , 17 years ago
Excellent Reference Manual. This will stay on my bookshelf for easy referencing at all times.
An awesome resource for publishers and booksellers
Published by Thriftbooks.com User , 19 years ago
This is an amazing resource for ideas. It should be on every bookseller's bookshelf. I keep it handy for when I am hungry for creative ideas. Like all of Nat Bodian's books, it's top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic. This book is in the same league with John Kremer's "Book Marketing Made Easier" (bookmarket.com) and E Haldeman-Julius's "First Hundred Million" (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer's book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it. If you have a chance to pick up any of Bodian's books, do it! I love them.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
