Directing Creativity: The Art of Innovation

Directing Creativity: The Art of Innovation is a practical guide to unlock creativity and drive innovation. Award-winning Hollywood film composer Alan Williams demystifies the creative process in practical, accessible terms that are applicable to every innovative passion.

I am a composer. I write music for films. My job? Breathe emotional life into the characters and enhance the audience's connection to the story through a musical score. Where does the music come from? How does any idea become a reality?

For any form of composition, invention or innovation, creativity is the catalyst Creativity is simply the mental process of generating new ideas or concepts. Any idea, process, solution, invention or product IS the result of creativity. For most creators and innovators, the steps to create and innovate have become intuitive. Directing Creativity: The Art of Innovation unveils the steps that innovators use to create.

Applicable to all professions, industries and disciplines, the simple steps outlined in Directing Creativity: The Art of Innovation will spark creativity, fuel innovation and yield measurable results.

As you learn to direct creativity in your personal and professional life, you will discover that you too are an artist, an innovator, and an inventor. Directing Creativity: The Art of Innovation will help guide you through the creative process as you learn the key steps of innovation and systematically move from idea to creation, from concept to product, from your deepest dreams to your magnificent reality

Learn to direct your creativity and you can predict the future by inventing it