Do YOU Have What It Takes to Run a Business?

Not everyone is cut out to run a business. It takes a particular set of KSAs (Knowledge, Skills, and Attitudes) to run a successful business. The "experts" will tell you that 90% of all new businesses fail in the first three years because they are undercapitalised. Those "experts" are wrong The real reason most of those businesses fail is not a lack of money. They fail because their founders lacked the KSAs to know how much capital they would need for the business to survive until it turned a profit and to plan accordingly.

Do YOU Have What It Takes to Run a Business?

In this book, serial entrepreneur and retired professor of business and economics, Len Pellman, will guide you step-by-step through a self-assessment process to determine which essential KSAs you currently possess, and which KSAs you need to acquire or improve in order to increase your chances of success, and leads you through the preparation of a plan and realistic timetable for developing the KSAs you need. It also guides you through the process of determining your goals and objectives for your business and the creation of a comprehensive business plan to achieve them.

In addition, you will learn: Why most business schools prepare you to fail.Why most business textbook theory doesn't work in real life.Six fundamentals of marketing you must understand to run a business.Five basic principles of economics every manager must understand and use.Why your attitudes are the most important factor in your success.How to turn failures into stepping stones to success.All of this is presented in concise, plainly stated, conversational style, as if Len is speaking directly to you and looking over your shoulder whilst you're filling out the templates and questionnaires.