Doing Anthropology in Consumer Research

by Patricia L. Sunderland and Rita M Denny

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Book Overview

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1598740911

ISBN13:9781598740912

Release Date:March 2012

Publisher:Routledge

Length:368 Pages

Weight:1.10 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Anthropology Business Business & Finance Business & Investing Consumer Behavior Cultural Economics Marketing Marketing & Sales Politics & Social Sciences

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Doing Anthropology in Consumer Research

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