Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community

by Richard Steckel

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Book Overview

A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0525934901

ISBN13:9780525934905

Release Date:November 1992

Publisher:Dutton

Length:288 Pages

Weight:1.35 lbs.

Dimensions:9.3" x 1.3" x 6.3"

Related Subjects

Biography & History Business Business & Investing Company Profiles Economics Environmental Economics Management & Leadership Strategy & Competition

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Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community

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