For American businesses of all types and sizes, Asia has become an important new source of labour, materials and markets. The success or failure of such ventures in Asia largely depend on the degree to which executives understand the widely differing cultures and sensiblities of the countries in which they do business. The author provides information on the geography, history, economy and political structure of 20 Asian countries including India, Sri Lanka, China, Hong Kong, Taiwan, North and South Korea, Burma, the Philippines, Singapore, Vietnam and Japan. In each instance she explains why people of a particular country conduct business or socialise the way they do, and provides guidelines for dealing with such matters as meetings, negotiations, and prevailing dress codes, understanding body language, humour and social customs.
If you're doing business in Asia, this books IS valuable.
Published by Thriftbooks.com User , 25 years ago
Covers nineteen countries, providing background including history, economy, political structure, social customers and etiquette, and business practices. An impressive wealth of information including such unexpected tidbits as an appendix giving brief discussions of all major Asian religions, climate conditions, the number of computers per 1,000 people expected by 2000, and numerous key organizations, telephone numbers and addresses. If you're interested in traveling and doing business in Asia this book is an excellent value. Reviewed by Gerry Stern, founder, Stern & Associates, author of Stern's Sourcefinder: The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and Stern's Compensation and Benefits SourceFinder.
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