Doing Media Research: An Introduction
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Book Overview
Written in a straightforward and engaging style, this innovative textbook explains fully both qualitative and quantitative methods used in communication research.
Doing Media Research
guides the reader step-by-step through media research methodology. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, the book is divided into four sections. Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research.Format:Paperback
Language:English
ISBN:0803972938
ISBN13:9780803972933
Release Date:November 1995
Publisher:Sage Publications, Inc
Length:296 Pages
Weight:1.38 lbs.
Dimensions:0.7" x 7.0" x 9.0"
Related Subjects
Communication Communication & Journalism Communication & Media Studies Communications Language Arts Media Studies Politics & Social Sciences Reference Research Science & Math Social Science Social Sciences Speech Textbooks Words, Language & Grammar Writing, Research & Publishing GuidesCustomer Reviews
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Published by Thriftbooks.com User , 14 years ago
When I received the Doing Media Research publication, I did not expect for it to be in perfect condition. It arrived brand new. However, it was posted as used. Also, I recieved the publication in a timely fashion. The results and the service was way above my expectations. Thank you so much!
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