Dollars and Events: How to Succeed in the Special Events Business
Start, grow, and manage your special events career To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events.
The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive.
You'll also find:
Advice and direction from outstanding special events entrepreneurs and intrepreneurs Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career End-of-chapter activities to help you learn by doing Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.Format:Hardcover
Language:English
ISBN:0471249572
ISBN13:9780471249573
Release Date:March 1999
Publisher:Wiley
Length:320 Pages
Weight:1.58 lbs.
Dimensions:1.0" x 6.2" x 9.5"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Investing Economics General Holidays Hospitality, Travel & Tourism Humor & Entertainment Industries & Professions Management Management & Leadership Marketing Marketing & Sales Reference Small Business & Entrepreneurship Social SciencesCustomer Reviews
2 ratings
Dollars and Events
Published by Thriftbooks.com User , 23 years ago
This is a good basic text for starting an event planning business. It includes step-by-step instructions for how to get started, manage the finacial end and maintain your edge in the business. There are lots of sample forms for everything from assessing your suitablility for this business to a sample contract. Throughout the book are anecdotes about people who succeeded at the particular element being discussed.The book is well written and easy to understand. If gives a good idea of what to expect and what is expected. If you are considering a carreer in event planning, this is a good place to start.
Very good advice
Published by Thriftbooks.com User , 24 years ago
This book was not as I had expected, however once I got into it I realized that its content was very valuable. The authors offer up advice that no one would normally tell you and that you would have to find out on your own as a result of poor planning. Some of the material is technical but important to have a successful event planning business. Event planning is much more than picking floral arrangements and reviewing colors of swatches for table linens. This book allows you to taste the true business aspect of the world of event planning. A bargain at its price as it is less expensive than making future business mistakes!
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