The authors address the realities of contemporary society and tell you how to jettison toxic blocking beliefs, discover the discipline of perseverance, maintain faith in the face of 'dream killers',... This description may be from another edition of this product.
As a hard core coffee drinker I wondered what a couple of guys that ran a tea company could offer someone like me, an individual who has been trying to get a commercial design firm to reach the level of success that it can. I was over taken in the very first pages of this book by its language, wit, humor and straight forward advice. This is a fast read that tells you what you need to do in order to run and market a business of any size successfully. Now that I have read the other books in the Zentrepreneur series I discovered that these books all seem to be part of an ongoing info-fest that will invoke and inspire you as they did me into doing what needs to be done without anchoring yourself with the kind of doubt and hesitation that keeps you from reaching your goals in business or in life. Time spent reading this book is time well spent.
A Great Read
Published by Thriftbooks.com User , 20 years ago
Those familiar with The Republic of Tea will get some real insight to the how behind the WOW of that very cool brand. While it is obvious that Gold is the one putting the witty pen to paper it is just as obvious that both Rubin and Gold want you in on their secret to business success; Avoid dream killers-Be different, Embrace design, Build buzz, Change your experience, change the experience of others, etc. This is a read which you will refer to again and again-each time learning something important and new.
Worthy of anyone's time...
Published by Thriftbooks.com User , 21 years ago
Once again, a book written by the original Zentrepreneurs has crossed my desk. I was changed for the better after reading their first slim volume. And after reading their latest work, I am nothing except positive that my dreams can become real. I've taken the time to savor this book. It's street-wise, business-world savvy and just plain life-enhancing. Simply put -- this small book is wonderful. I've made it mandatory re-reading.
Great book
Published by Thriftbooks.com User , 21 years ago
Get this book and change your life. From the moment I started reading this book, I got ideas. I have my own business and this book was just want I needed to get me motivated again and excited about my business, my future, my dreams.Get this book. You won't be sorry.
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