Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business
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Book Overview
When Good Communication Skills Aren't Enough
Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using "ums" and "uhs." To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.
Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how to:
Apply the four-stage listening matrix to drive your audience to action
Use sales call outlines that facilitate buy-in to avoid death by sales script
Create value-filled, magnetic marketing that educates and attracts buyers
Add value to your products and services with videos and webinars
Develop persuasive presentations with the TEMPTaction model
So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using "ums" and "uhs." To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.
Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how to:
Apply the four-stage listening matrix to drive your audience to action
Use sales call outlines that facilitate buy-in to avoid death by sales script
Create value-filled, magnetic marketing that educates and attracts buyers
Add value to your products and services with videos and webinars
Develop persuasive presentations with the TEMPTaction model
So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
Format:Paperback
Language:English
ISBN:159918608X
ISBN13:9781599186085
Release Date:March 2017
Publisher:Entrepreneur Press
Length:264 Pages
Weight:0.90 lbs.
Dimensions:0.8" x 6.0" x 8.9"
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