As a new vision of value chains, the Dynamic Value Chain is a uniform business architecture that applies to all industries and business types. In this book, the structure of the Dynamic Value Chain is defined and illustrated through case studies from large, well-known companies and smaller, regional businesses. New concepts are presented for the first time:? A dual cycle business model underlies all types of businesses? A company has one to many value chains that deliver value offerings to customers? Every company has an innovation value chain? Macro Performance Indicators can be used to optimize the business with multi-departmental initiatives.
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