E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
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Book Overview
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
Format:Paperback
Language:English
ISBN:0765608073
ISBN13:9780765608079
Release Date:July 2002
Publisher:Routledge
Length:320 Pages
Weight:1.08 lbs.
Dimensions:0.8" x 6.3" x 9.1"
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