Economics of Strategy
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Book Overview
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant . Armed with general principles, today's students--tomorrow's future managers--will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
Format:Hardcover
Language:English
ISBN:0470373601
ISBN13:9780470373606
Release Date:September 2009
Publisher:John Wiley & Sons
Length:593 Pages
Weight:2.65 lbs.
Dimensions:1.1" x 8.2" x 10.1"
Customer Reviews
5 ratings
A book that reasons the strategies
Published by Thriftbooks.com User , 21 years ago
Many business books provide models of competition, innovation, etc. without adequately reasoning how the models were reached. Whereas they provide solutions to a problem - they do not provide the understanding of how the solution is reached. However, this book provides a sound reasoning for every model on the basis of microeconomics. Even apparently abstract concepts like organization structure are explained on the basis of economics. I personally feel that the concepts covered in this book have been ingrained in my mind.
Strategy is more than blah, blah, blah
Published by Thriftbooks.com User , 23 years ago
This book offers a very modern approach on strategy, including economics foundations and numeric solving of the different strategic concepts analyzed. The book is not for everyone, you need to have basic knowledge on business management, economics and math. As an MBA manager and academic, the book gave me new vision and a strong base on the strategy concepts. I recommend this book for every MBA student and manager.
Very comprehensive overview
Published by Thriftbooks.com User , 23 years ago
This is the best overview of the economics behind firm strategy you can find. The coverage of the book is impressive. All economic principles are discussed in an accessible way, although you should have some understanding of basic microeconomics. Compared to a standard textbook in industrial organization the advantage of this text is a focus on real world issues and a vast amount of case studies. If you're in strategy and you like the views of Porter, Ghemawat and Nalebuff, this is the book for you.
Theory and Practice of Competitive Strategy
Published by Thriftbooks.com User , 24 years ago
This is the definitive review of strategic analysis concepts: their basis in economic theory and application in the real world of business. Economics of Strategy is thee core textbook for strategy courses at the University of Chicago, but, ironically, it was written by members of the Northwestern University faculty. A great marriage of left and right brained strategic thinkers!Well worth the time to understand and digest its many lessons on competitive strategy.
Fantastic!
Published by Thriftbooks.com User , 26 years ago
Well beyond the touchy-feely strategy approach, this book explores the details behind the economic reasoning of strategic decisions of the firm. Many examples, and theory that really forms the backbone of strategy. Excelent chapters on dinamics of pricing rivalry, isolating mechanisms of competitive advantage, vertical and horizontal integration, strategic positioning and more. Cover the basics and the advaced strategy knowledge in a well written manner. Very good MBA textbook.
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