The Editor in Chief
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Book Overview
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine. New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines: * Launching * Funding * Organizing a staff * Increasing readership Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
Format:Paperback
Language:English
ISBN:0813810795
ISBN13:9780813810799
Release Date:March 2003
Publisher:Wiley-Blackwell
Length:212 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 6.1" x 9.0"
Related Subjects
Business & Finance Communication & Journalism Communication & Media Studies Communications General Broadcasting Journalism Journalism & Nonfiction Language Arts Management Management & Leadership Media Studies Politics & Social Sciences Radio Skills Social Science Social Sciences Textbooks WritingCustomer Reviews
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