Effective Business Communications
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Book Overview
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
Format:Hardcover
Language:English
ISBN:0070440808
ISBN13:9780070440807
Release Date:February 1980
Publisher:McGraw-Hill Companies
Customer Reviews
2 ratings
A Great and Antique (unavailable) Book
Published by Thriftbooks.com User , 17 years ago
This book is still being recommended by number of institutions in Pakistan, and undoubtedly they are right to recommend it since it is the best ever written book on Business Communication. But the publisher has neither introduced a newer edition nor reprint the same. I had the most difficulty to find this book. I do recommend this book if one finds it somewhere in a used book store.
Excellent guide to writing correct english
Published by Thriftbooks.com User , 26 years ago
This book was my guide during my study at College for International Management. It gives an excellent overview of how to write correct english papers (letters, memo's, reports etc.), it is a must for anyone who is serious about business writing.
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