Election Campaigning: The New Marketing of Politics

by Dennis Kavanagh

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The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

Format:Paperback

Language:English

ISBN:0631198113

ISBN13:9780631198116

Release Date:October 1995

Publisher:Wiley-Blackwell

Length:288 Pages

Weight:1.02 lbs.

Dimensions:0.8" x 6.0" x 9.1"

Related Subjects

Political Science Politics & Social Sciences

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Election Campaigning: The New Marketing of Politics

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