This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from... This description may be from another edition of this product.
I bought this book as the textbook to my "Internet Commerce" class for my MBA. We had to review and critique business websites, and this book provides a lot of guidance - checklists, must-haves, etc. It would be good for anyone who is studying, but also for anyone who wants to get a reference guide for their own website. JIM
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