Electronic Media Management
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Book Overview
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Format:Paperback
Language:English
ISBN:024080872X
ISBN13:9780240808727
Release Date:March 2006
Publisher:Routledge
Length:432 Pages
Weight:2.05 lbs.
Dimensions:0.7" x 7.2" x 10.3"
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