Electronic Media Programming: Strategies and Decision Making

by Donald M. Davis and Raymond L. Carroll

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This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0070102988

ISBN13:9780070102989

Release Date:December 1992

Publisher:McGraw-Hill Humanities/Social Sciences/Langua

Length:532 Pages

Weight:2.27 lbs.

Dimensions:1.1" x 7.6" x 9.6"

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Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Humanities Language Arts Media Studies Performing Arts Politics & Social Sciences Shows Social Science Social Sciences Textbooks Words, Language & Grammar

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Electronic Media Programming: Strategies and Decision Making

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