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Paperback Elite China: Luxury Consumer Behavior in China Book
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ISBN: 0470822678

ISBN13: 9780470822678

Elite China: Luxury Consumer Behavior in China

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

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Format: Paperback

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