Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

by Masaaki Kotabe, Michael R. Czinkota, Ilkka A. Ronkainen, et al.

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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1606490354

ISBN13:9781606490358

Release Date:November 2009

Publisher:Business Expert Press

Length:400 Pages

Weight:1.18 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

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