Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:075067976X

ISBN13:9780750679763

Release Date:January 2006

Publisher:Routledge

Length:182 Pages

Weight:0.95 lbs.

Dimensions:0.9" x 6.0" x 9.1"

Related Subjects

Business Business & Investing Economics

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Emotion and Reason in Consumer Behavior

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