Employee Engagement & Communication Research: Measurement, Strategy & Action
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There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.
Format:Paperback
Language:English
ISBN:0749466820
ISBN13:9780749466824
Release Date:November 2012
Publisher:Kogan Page
Length:256 Pages
Weight:4.75 lbs.
Dimensions:0.6" x 6.3" x 9.1"
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