Entrepreneur Magazine: Complete Guide to Integrated Marketing

Big-business marketing on a small-business budget Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-life examples from successful ads, marketing strategies, promotions, and publicity releases to demonstrate winning marketing techniques. Then she explains how integrated marketing can magnify the effect of every marketing effort and save money at the same time. For example, you'll learn how to write a terrific press release--then you'll discover how to quadruple its power with integrated marketing techniques. You'll also learn to Identify your target market and focus your message Find the right mix of marketing media for your company Write great copy for ads, direct mail, TV, and radio Get the biggest bang for your promotional buck Advertise on cable TV, radio, and even the Internet Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor The Entrepreneur Magazine Small Business Answer Book Making Money with Your Personal Computer Small Business Legal Guide Starting an Import/Export Business Starting a Home-Based Business Successful Advertising for Small Businesses