Entrepreneurial Marketing: A Blueprint for Customer Engagement

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Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

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Format:Paperback

Language:English

ISBN:1544320434

ISBN13:9781544320434

Release Date:January 2020

Publisher:Sage Publications, Inc

Length:376 Pages

Weight:1.30 lbs.

Dimensions:0.8" x 7.3" x 9.1"

Related Subjects

Business Business & Investing Economics

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Entrepreneurial Marketing: A Blueprint for Customer Engagement

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