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Paperback New Venture Creation: An Innovator′s Guide to Entrepreneurship Book
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ISBN: 1452257213

ISBN13: 9781452257211

New Venture Creation: An Innovator′s Guide to Entrepreneurship

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Book Overview

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator′s Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

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Business Business & Investing

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