Entrepreneurship in the Mastering Business in Asia Series

Asias high growth rates, growing industries, huge foreign investment, and seemingly endless new opportunities are providing a potentially, rich environment for entrepreneurs to flourish - a situation that is increasingly grabbing the attention of business people and student of business worldwide. "Entrepreneurship provides a unique and timely insight into this situation by examining the major issues and themes that are relevant to entrepreneurs in Asia. Themes covered in the book include not only those concerning early stage development, such as the innovation process and raising start up capital, but also issues faced by Asian entrepreneurs as their businesses grow, such as managing cash, and expanding overseas. Finally, the authors take a look at later stage themes that are becoming more and more relevant in Asia today, such as succession and management buyouts. The carefully researched insight provided by the authors offers a new approach to understanding these key themes in an Asian context and is characterized by: macro overview of the themes the extensive use of specific case studies and examples information and findings from recent surveys and studies challenging and thought-provoking discussion. "Entrepreneurship vibrantly brings to life the issues that are important to entrepreneurs throughout Asia today, while also providing a fascinating look at the state of entrepreneurship in the various countries that comprise this dynamic and surprising continent. It is a compelling read not only for entrepreneurs and students of Asian business, but also for the general reader interested in learning entrepreneurship in Asia today.